Crocs unveils new global headquarters in Broomfield

Original exclusive article found on Denver Business Journal, here

Crocs Headquarters

Crocs Inc. set out to make its new global headquarters in Broomfield a “home for work.” The tagline has become all the more fitting as employees return to the office after several months of working from home due to the coronavirus.

The new office, which opened in mid-May, was designed to attract and retain the best talent. For Crocs (Nasdaq: CROX), that means making employees feel comfortable.

The result is a bright space with floor-to-ceiling windows, live plant walls and outdoor patios for employees to get away from their desks. The company’s signature clogs and images from the company’s “Come as you are” marketing campaign provide additional splashes of color throughout.

“It feels warm, and it does feel like who we are,” said Shannon Sisler, chief people officer for Crocs.

Crocs announced in February 2019 that it would be moving its headquarters to Broomfield after more than a decade in nearby Niwot. At the time, Sisler confirmed to Denver Business Journal that the company had considered relocating to another state before deciding that Colorado was the best option.

Economic incentives from the state of Colorado and the city of Broomfield did play a role but were “just one piece of the puzzle,” Sisler said at the time.

Crocs is leasing 88,000 square feet at Atria, a two-building, 177,000-square-foot office campus developed by Etkin Johnson Real Estate Partners and located at 13699 and 13601 Via Varra Rd. A Crocs spokesperson said the space will allow Crocs to “significantly expand” its ability to hire more full-time employees, in addition to the 375 workers already employed at the facility.

“We felt like it was a great proximity to both Denver and Boulder, and it gave us an opportunity to really build a brand-right space,” Sisler said.

Crocs worked with Denver-based Venture Architecture to design the office’s interior. The headquarters features “lots of collaborative space,” according to Sisler.

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